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One tag should relate to a variety of topics and key words which you have posted about and you need to assign no more than three tags to one post.  Make certain are varied and not simply repetitive of one another because this may actually hurt your SEO efforts. Link Internally and Externally If appropriate, including internal links and external links throughout your article is a blogging best practice. Along with helping readers find what theyre looking for and reviving some of your content that is old linking allows you to highlight your own website's validity.  It is possible to connect to your webpages or to some other blog posts.   Shorten Your Blog URL Site URLs are among the very first items that search engines crawl to inform what your webpage is all about.  Because of this, its important to maintain your URL readable and to avoid a mess of numbers and characters that provide no context to the reader or into search engines.

 

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Below is a sheet that divides down the body of a URL; it reveals where to put keywords in URLs and the best way to structure them.  Keep in mind that your URL doesn't have to be a direct pick up of the page title.  Since they are easier for search engines and readers to comprehend Utilizing shorter URLs is a practice. With all these blogging best practices in your mind, you'll be on the ideal path to creating a better site strategy and producing articles for your readers.

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From what Ive learned, technical SEO only gets you so far.  Remain there and to truly achieve the top, an article needs to be helpful to the reader.  The biggest reason for this is because it aligns with Googles number one need to rank the finest content. Here are just six of the blogging best practices Ive used to assist my blog posts rank to help you out.  By the end of this post, youll have a playbook to do the same.    The Perfect Word Length If you Google Perfect word length for a blog post youll come across this commonly used chart in the Serp IQ study: Many men and women use this graph to justify writing really really long articles. From my experience, a super-useful guide that is 200-word will outrank a useful manual of 2,000 words any day.  But my guideline would be to target 1,500 words.  And while I only said there's not any ideal span, I follow this rule since it compels me to think about all angles of this subject Im writing about.

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  Why Short, Concise Paragraphs Do Well Individuals dont read items on the Internet anymore. They scan.   Consequently, if you would like to keep people youve got to break your writing down into short, succinct paragraphs. They look like work.  They frighten people off.  They leave your website if you scare off people.  And should they leave your site, thats an indicator to Google that your post isnt very helpful.  And if its not useful, you begin to fall in rankings.  So, when you write, look for chances to split up your paragraphs into shorter chunks. Why Your Headings Want Hooks Look at both of these subheadings and pick the one which catches your interest more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline captures my attention longer, and Ill guess it does for you too.

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The headline gets the answer to the problem inside.  How do you fry an egg Use cooking spray.  Theres no hook. Theres no reason.  Curiosity is created by the next headline.  You dont understand what is going to create an egg easier to fry if you don't keep reading. And if they stay on your webpage longer, theres a sign to Google that youve got great content.  Therefore, after youve written your article, go back and search for opportunities to create hooks.  Should you need help with your pins and headlines, one source I turn to time and time again is this free guide on How to compose Magnetic Headlines. The Big Benefit When You Use Measures and Lists Have you ever wondered why we enjoy lists so much It turns out our brains have been wired for lists. A research conducted by Florida State University found that list-making eradicates the cognitive effects of unfulfilled objectives. Participants in the study were far more likely to achieve goals if they created lists compared to people who didn't.

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A Featured Snippet is an answer to a search outcome that Google picks out of an articleand most frequently its in the kind of a listing.  From the case above, Google shows lots of measures about how to plan an occasion right within its results.  The motive Featured Snippets are so precious is that in the event the article is the one Google picks to feature, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for many of Wild Apricots articles, as theyve increased both our rankings and our visitors.  If you want to obtain a Featured Snippet, theres some speculation about how Google picks them, but generally whenever I write a blog post, I attempt to include lists or measures as often as possible.   The Types of Pictures That Work Finest Take a look at these two pictures.  Which do you like better (Pictures from Big Stock Photo.com) Ill take a guess and say its the image of the happy, smiling people. Its not that the image of rocks isnt appealing, but its that were really hardwired to like images of people better.

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Because I started using pictures of people in my blog articles, Ive noticed they get shared a whole lot longer, which is another variable Google considers in its positions.  Its a little change that makes a significant difference.    Your Articles Must be Evergreen Have you ever clicked on an article from a Google search result simply to obtain the content obsolete When I come across obsolete content, I click the back button and try another result. Thats why if I need something to rank highly, I attempt to create whats called evergreen contentcontent that stays applicable during a lengthy time period.  This means I avoid writing about matters that include time-based information or fads.   If youd like my full playbook on nonprofit SEO, it is possible to observe my free webinar How to Boost Your Organization by Obtaining Lots and Lots of Traffic to Your Website.